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Bench Billboard Value Comparisons

In contrast to other advertising media, bench billboards can bring a great value.

Bench Billboard Ad More Targeted Locations Eye Level Low cost per impression		Billboard Limited Locations High above street-level High cost per impression
Bench Billboard Ad Stand-alone ad Constant advertising Affordable Single bench effective Colorful		Newspaper Ad lost in clutter Wasted/Reduced circulation Rising rates Single ad not as effective Pay additional for color
Bench Billboard Ad Target key areas No "tune out" Always on and visible		Radio Hit or miss broadcast Hard to recall company Can’t reference ad again
Bench Billboard Ad Target key areas Always on Affordable		Television Hit or miss broadcast Channel surfing High cost per point to saturate market
Bench Billboard Ad Easy, no processing required No postage Remains in place Targets key areas		Direct Mail Costly processing Expensive postage costs Gets "pitched" Need to purchase lists to reach target
Bench Billboard Ad Busy public locations Stand-alone ad Long-term audience		Yellow Pages Home or office bound Surrounded by competition Limited usage due to Internet
Bench Billboard Ad Easily seen Legal Positive Impression Durable, long-term presence		Bandit Signs (Handbills on Utility Poles) Visually small Illegal in many cities Negative impression Doesn’t stand up to weather
Bench Billboard Ad No maintenance Stand-alone ad Captive audience Long-term presence		Internet Constant SEO investment/Updates to site High Competition for message Easy to "click away" from site Long-term presence

Call toll-free, 24 Hours/Day
1.800.541.7368
To learn more about the benefits of Bench Billboard advertising.